Toyota "Most Respected," "Most Overworked" Company

Toyota has been the matinée idol of mainstream automakers for some time now. Car buyers want to be with it, and car makers want to be it. But how does the Toyota stack up against other well-known (non-car) brands? The Global Pulse survey (pdf) by research firm The Reputation Institute shows that even compared against 1,000 of the worlds top brands, Toyota is the Worlds Most Respected Company. Setting aside the pure hyperbole of the title, and the fact that it comes from a firm that should have b...
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