Toyota Predicts U.S. Pickup Market Will Tank by 32.5% in '08

On Aug 14, 7:19 am, "C. E. White" <cewhi....RemoveThis@removemindspring.com>
wrote:
> <sjmmail2000-....RemoveThis@yahoo.co.uk> wrote in message
>
> news:_PWdnUPYOvwPUD7VnZ2dnUVZ8tzinZ2d@bt.com...
>
> > Automotive News [AN, sub] brings news from the Traverse City
> > auto-exec seminary. Only their headline news is not the real news.
> > AN proclaims "Toyota exec says pickup market will recover." And
> > indeed Robert Carter does just that, in a distinctly vague,
> > Detroit-like way. "We are absolutely confident that the recovery
> > will take place," the [...]
> > Read More:
> >http://www.thetruthaboutcars.com/toyota-predicts-us-pickup-market-wil...
>
> Having just wasted billions on the Turdra, what do you expect US
> Toyota executives to say. What he should of said is - "Toyota's upper
> management should fire ever idiot associated with the decision to
> build the oversized pig of a truck Tundra." And then, in grand style
> he should have committed hara-kiri.
>
> Ed

Well, bringing out any vehicle that will be available 3 years or so
later, particularly when a new plant has to be built, is a risk.

However, even a truck market that is 1/3 smaller than it was last year
is a huge market. And considering that Toyota sold about 1/3 the
number of pickups that Ford sold (GM has been the largest pickup
seller, with both the Chevy and GMC brands, as well as pickups sold by
Caddy), it has put a dent in the market. While Toyota would love to
make a big profit today, they are thinking about the long haul.

Jeff
 >> Stay informed about: Toyota Predicts U.S. Pickup Market Will Tank by 32.5% in '08 

"Jeff" <jeff.utz DeleteThis @gmail.com> wrote in message
news:33b4ae72-7cdb-4df9-8d90-0b4346af787b@l64g2000hse.googlegroups.com...
> While Toyota would love to make a big profit
> today, they are thinking about the long haul.

In the long haul, the prior generation Tundra was a far better
size...Instead Toyota created an oversize, inferior design that is not
a good compromise between a half ton truck and a 3/4 ton truck. Too
big, too inefficient, third rate at best. They have spent billions on
plants, tooling, advertising, rebates, promotions, etc, and the most
significant thing they did was drive Nissan out of the full size truck
business. They are missing their "low ball" announced sales targets by
30% (even before the gas crisis) and given the production capacity
they initially allotted to the Turdra, they are probably at less than
half of their actual sales targets. It is the biggest marketing
mistake in decades. The fuel cost crisis just made the magnitude of
the mistake even more obvious. I am sure the US Toyota execs who are
responsible for this turkey pray everyday that pick-up sales
increase....if not, they'll soon be polishing floor at the
headquarters.

Ed
 >> Stay informed about: Toyota Predicts U.S. Pickup Market Will Tank by 32.5% in '08