Toyota Needs Discounts for Tundra Goal

From L&MT:

Press: Toyota Needs Discounts for Tundra Goal

Toyota Motor Corp. needs discounts on the Tundra truck to reach the goal of
doubling its U.S. share for large pickups, the company's North American
president said, according to Bloomberg News.

"Incentives for us are not strategic, they are tactical," Jim Press of
Toyota Motor North America said in an interview in New York last week. "In
the dealer-transaction price game, where the competitors really set the
stage with their incentive activity, it drives us to the point where we
recognize that incentives are part of this market."

Toyota in June began discounts of as much as $3,500 on the 2007 Tundra,
Bloomberg said. Edmunds.com estimates the average Tundra incentive was
$5,083 last month.

The revamped Tundra is bigger and more powerful than its predecessor and for
the first time puts Toyota in direct competition with Ford's F-Series and
GM's Chevrolet Silverado trucks, Bloomberg said. Tundra U.S. sales rose 44%
to 82,840 in this year's first half, as the industrywide total for large
pickups fell 3.1%. L&MT

C. E. White wrote:

> Press: Toyota Needs Discounts for Tundra Goal

Yeah, and like no other full-size pickup does. <G>

> Tundra U.S. sales rose 44%
> to 82,840 in this year's first half, as the industrywide total for large
> pickups fell 3.1%.

That sounds more like an aggressive internal goal, not a truck that
isn't selling.

Tundra + 44%
Market - 3.1%